Idaho Commission for Libraries
Address: 325 W State St., Boise, ID 83702Phone: (208) 334-2150 | In-State Toll Free: (800) 458-3271
Printed from the Idaho Commission for Libraries website: http://libraries.idaho.gov
Washington shenanigans
Take a look at Washington’s state-wide library marketing campaign. Lots of information as well as great ideas and pointers to adapt their marketing and awareness campaign to one’s own make-your-library-known bandwagon.
Who’s putting it together?
A statewide committee comprised of library marketing professionals and representatives from all types of libraries is guilding the project. The project is coordinated by the Washington State Library and funded with Library Services and Technology Act (LSTA) funds from the Institute of Museum and Library Services (IMLS).
(guilding?) How far have we have come in getting our libraries noticed and used? I definitely favor the state buy-in support for a unified approach to encourage and garner library support, and it’s great to see other states push the very real worth of libraries.
Memo Cordova
- Posted by: sandiw1941
Library Internet Policy Information
Marketing campaigns are
Marketing campaigns are starting to pop up in the western states. Not only is Washington moving forward, but Montana and others are too.
Idaho is right in there with the latest LiLI-D statewide campaign targeted to those aged 13-17. The evaluation survey done after the campaign ended in September 2004 pointed to increased use by teens after seeing/hearing the commercials. But most teens found out about LiLI-D from their teachers, followed by their librarians.
More to the point, we increased summer reading by 32 percent statewide last year. Yes, there was a marketing component using radio spots, but I think the critical element was the youth services librarians going to their schools and telling the kids about their fun programs.
We have plans to do a major ad campaign for LiLI U in September, but the question is how many libraries are offering their customers the direct link to ILLs? How many are willing to go outside the United States to obtain materials for their customers? How many are willing to loan their local history collections? These services would be great to target to those consumers who use Amazon.com, go to bookstores, or are interested in genealogy but again, should we market something statewide that is not available to all library customers? Without commitment by local libraries, state campaigns fall flat.