Do you know?

• Which shelves in your library are always empty?
• Which journals are most used --or lost?
• Who is not coming into your library?
• Who the local authors, artists, musicians, dancers are?
• What products are made in your community?
• What and how people celebrate?
• Who the decision makers are?

Listen to your friends, acquaintances, business associates:

• Drive home a different way
• Stop and see a friend you haven't seen for years
• Join a new organization
• Wear your library trustee hat everywhere
• Have fun being a trustee
• Support your library director
• Talk: be noisy about your library

How to write a news release:

• Know the cultural interests of the community
• Go to the editor for help
• Feature something special

How to plan a public relations campaign:

• Set objectives
• Know your target group
• Find out who will mail your library flyers with their routine mailing

How to tell the library story:

• Know the library story, read, talk to the local libraries, talk to other trustees
• Collect those interesting library anecdotes
• Learn to be comfortable speaking to groups