David Lee King wrote a great article for American Libraries called Facebook for Libraries. This is a "soup to nuts" article that discusses why Facebook is a great tool for libraries, how to set up a page and how to administer content.

David Lee King contends that if you can drive a "smart car" or any car for that matter -- you can social network. Like King, when I drive I think little about what makes it work and if it breaks down I rely on a mechanic to fix it!