LITT: Marketing

Let’s chat about promoting library programs and services. Do you create flyers, handouts, and bookmarks? Are you in charge of your library’s social media? Do you want to help more community members access your library? Let’s talk about during LITT: Marketing chats!

Our next LITT: Marketing chat will be held in March, 2022. We will discuss promoting larger library events, like National Library Week and Summer Reading.

Notes from Past LITT: Marketing Chats

Here are the highlights from our conversation on marketing bigger events:

  • Toolkits can save you time and have great resources for free – we especially liked sample proclamations to send to local elected officials:
  • Partnering with a local business or school can help you advertise your program
  • Staff meetings are a great time to communicate with other staff about upcoming events, and email can be used as a reference or printed out for staff who don’t check email often
  • Advice for putting on a successful event:
    • Recruit staff to help make images!
    • Word of mouth works great – mention your programs to your patrons
    • Have food. Or offer a free book if they return a coupon
    • Start planning earlier than you think you need to!
    • Plan ahead with partners for cross-promotion – i.e. promote in multiple places at the same time to reach a broader audience.
    • Share it to your local online classifieds
    • Ask/inform admin throughout even if you don’t need to ask so that they are onboard from the beginning.
    • Have a second pair of eyes look over everything you plan or create! Others have great suggestions and can help catch mistakes.
  • Check out the 2022 Library Calendar of library and book-related holidays

Finally – the ICfL will soon launch a listserv exclusively for Idaho Library marketing topics. We will advertise it on LibIdaho when its ready to go!

Here are the highlights from our discussion:

Here are tips for creating great library program descriptions:

  • Start with keywords that describe the program and build your description based on those (this will help people using search engines find your program)
  • Aim for clear, not cute, writing
  • Descriptions should be 100 words or less
  • Highlight benefits of the program to your audience – write with your audience in mind
  • Use present tense verbs and active voice
  • Include a call to action (like “join us” or “register”
  • Read through your own spam email to find headlines and attention-grabbing words that were sent to you from marketing professionals for inspiration
  • When you are working with multiple staff members, a style guide is useful – I’ve attached the ICfL style guide as a reference

Our next LITT: Marketing chat will be in March, and we will talk about promoting larger library events, like National Library Week (in April) and Summer Reading. Also, in the next few weeks the ICfL will launch a listserv specifically for Idaho library marketing folks – stay tuned for information about signing up.

Thanks to everyone who attended this morning’s LITT: Marketing chat on naming library programs and services. We had a great discussion about how hard it is to find just the right name for library programs. Here are some general things to keep in mind when choosing a name:

  • Keep it short and simple
  • Try for cool and creative
  • Make sure it’s easy to understand
  • Make it memorable and unique
  • Don’t overthink it
  • Try for a rhyme
  • Include learning objectives (i.e. “Learn to Sew”)

We watched this quick video on naming programs from the Super Library Marketing Show/Blog. We also looked at these three online tools to help with program name brainstorming:

Finally, don’t forget to check in with Donna Eggers, the Public Information Officer at the ICfL, if you need some one-on-one help with all-things marketing: donna.eggers@libraries.idaho.gov.

Our next chat will be during the week before the Christmas holiday in December, and we will discuss how to write program descriptions for print and social media.

We had a great discussion on Canva basics and covered the following topics:

  • How to make a button template in Canva (see attached example)
  • Using Canva for social media (the templates are sized for different types of posts)
  • Using Canva for PowerPoint slides (download the Canva template and edit in PowerPoint)
  • Use your own photos and logos (you can input specific colors from your organization’s style guide or Canva will detect colors from your image and add them to the color palette)
  • A shortcut for inserting and editing a line in Canva is to simply press the “L” key on your keyboard

Want to learn more? The Canva help feature is really useful and check out YouTube for quick tutorials. Have some specific questions or projects that you want some help with? Contact Donna Eggers (donna.eggers@libraries.idaho.gov), the ICfL’s Public Information Officer.

Here are the documents that were shared as examples/guides:

Description: Have you ever had to design a flyer, bookmark, poster, or sign for your library? Was it a little more work than you expected? Good graphic design can make or break your library’s promotional materials. Lets get a conversation started about what successful graphic design looks like for libraries, and how you can improve your design skills. Our next LITT: Marketing chat focus exclusively on graphic design basics.

Notes: 

Description: Marketing library events and collections is hard work. And it may be near the bottom of your to-do list. Join other library staff from around Idaho to share marketing tips and tricks. Help each other improve the effectiveness of your library’s marketing. The focus of this discussion will be social media. This LITT chat is a great fit for anyone working in any type of library that uses social media to connect with patrons.

Notes:

Recommended Resources from Chat on 12/16:

https://www.youtube.com/watch?v=BE6_rDhy3_s

https://superlibrarymarketing.com/2020/11/09/libraryfacebook2021/

https://superlibrarymarketing.com/2020/12/14/librarypinterest2021/

https://libraries.idaho.gov/continuing-education/library-communications/social-media/

Social Media Policy Examples: https://www.webjunction.org/news/webjunction/social-media-policies.html

A good example of a cheeky account is ICOM library’s account https://www.instagram.com/icom_library/?hl=en

For social media scheduling:

  • CanvaPro, also for content creation
  • SmarterQueue
  • ActionSprout, also for
  • RecurPost

List of Social Media Platforms that Idaho Libraries use:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • LinkedIn
  • Nextdoor
  • Meetup
  • Google Business
  • Snapchat
  • TikToc
  • Twitch
  • Discord

Questions or comments about LITT: Marketing chats? Contact Jennifer.

LITT EVENTS

LITT: Neurodiverse

May 20, 10:00 am - 11:00 am MDT

LITT: Collection Development – Policy Check

May 24, 11:00 am - 12:00 pm MDT

LITT: Library Makers

May 24, 3:00 pm - 4:00 pm MDT

LITT: IDEA & OverDrive

May 25, 2:00 pm - 3:00 pm MDT

LITT: Academic Library Community

July 26, 2:00 pm - 3:00 pm UTC+0

LITT: Adult Services

August 9, 10:00 am - 11:00 am MDT

LITT: Academic Library Community

October 25, 2:00 pm - 3:00 pm UTC+0

LITT: Academic Library Community

January 24, 2023, 2:00 pm - 3:00 pm UTC+0

Jennifer Redford

Youth Services Consultant
Email / 208-639-4147
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